Our mission is to refine organizational decision-making processes by harnessing the power of mental modeling and deep industry expertise. We aim to equip leaders and organizations with the tools and understanding necessary to make informed, strategic decisions that lead to sustainable growth and operational excellence.

Mental Model
Align organizational strategy with the reasoning of your
stakeholders. By mapping the drivers of judgment and behavior,
we provide the clarity needed to move from internal assumptions to confirmed strategic alignment.
We provide the data needed to secure predictable outcomes
Our Approach
We transform complex insights into clear,
actionable strategies by integrating expert-level knowledge into manageable frameworks.
Our process begins with counterintuitive analytics that delve into stakeholder thinking—uncovering judgment, decision-making, and behavior drivers often overlooked by traditional approaches.
By revealing these hidden factors, we create tailored strategies that ensure clarity and actionable solutions.
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Technology & Tools

Our proprietary tools are designed to help leaders make data-driven decisions with precision and confidence:
1.
Mental Modeling Software
This tool deciphers stakeholder behaviors and decision-making processes, offering actionable insights into the ripple effects of decisions across the organization. By mapping and visualizing complex dynamics, leaders can anticipate challenges and refine strategies effectively.
2.
Predictive Modeling Tools
Leveraging real-time data and advanced forecasting, these tools empower leaders to anticipate risks and proactively address emerging uncertainties. Whether guiding strategic planning or managing crises, they deliver the foresight needed to drive informed decisions.
3.
Data Simulation Models
Simulation tools support scenario-based planning, enabling leadership to test strategies against multiple outcomes. By identifying potential risks and optimizing resources, organizations are better equipped to stay ahead and maintain a proactive stance.
How It Works
Initial Assesment
Opportunity Analysis
Quantitative Confirmation
How It Works
Initial Assesment
Opportunity Analysis
Quantitative Confirmation
Each phase is designed to answer the commercial question before the technical one. The goal is to distinguish between technical success and commercial success early, so resources are committed only when both are achievable.

Our Experience
CSS General Partner Mark Roll brings over four decades of expertise in chemical product development and innovation management, with a portfolio of U.S. and international patents. The Planned Innovation process has been applied across commercial, industrial, military, and aerospace markets, with a consistent track record of reducing the cost of failure at the front end of development. If your organization is ready to bring that same discipline to your specific market or industry interests, we'd like to talk.
Technology & Tools

Our proprietary tools are designed to help leaders make data-driven decisions with precision and confidence:
1.
Mental Modeling Software
This tool deciphers stakeholder behaviors and decision-making processes, offering actionable insights into the ripple effects of decisions across the organization. By mapping and visualizing complex dynamics, leaders can anticipate challenges and refine strategies effectively.
2.
Predictive Modeling Tools
Leveraging real-time data and advanced forecasting, these tools empower leaders to anticipate risks and proactively address emerging uncertainties. Whether guiding strategic planning or managing crises, they deliver the foresight needed to drive informed decisions.
3.
Data Simulation Models
Simulation tools support scenario-based planning, enabling leadership to test strategies against multiple outcomes. By identifying potential risks and optimizing resources, organizations are better equipped to stay ahead and maintain a proactive stance.
When a major U.S. company’s Pacific division faced challenges in adopting a new corporate vision across 14 culturally diverse countries, CSS stepped in to address the hidden barriers to engagement. By implementing Leadership Dialogue training and a regionally tailored management system, CSS enabled leaders to foster alignment and engagement across diverse teams. The result? Accelerated adoption of the corporate vision and a more unified workforce, driving measurable success across the Asia-Pacific region.
To address recurring flood risks, the U.S. Army Corps of Engineers engaged CSS to enhance its flood risk management strategies. Using expert models and detailed interviews with engineers and planners, CSS uncovered key differences in perspectives and decision-making priorities. These findings informed improved communication strategies and planning frameworks, equipping USACE to better allocate resources and mitigate vulnerabilities.
The U.S. Army Corps of Engineers collaborated with CSS to advance the Engineering With Nature initiative, integrating ecological and engineering practices to create resilient, sustainable infrastructure. Through expert modeling and stakeholder interviews, we uncovered adoption barriers and aligned strategies with environmental and economic objectives. This groundbreaking initiative redefined navigation and flood risk management, setting a new standard for sustainable infrastructure development.
To counter growing concerns about farmed salmon safety, Fisheries and Oceans Canada partnered with CSS to enhance public understanding of aquaculture. Using targeted mental models research with homemakers across Canada, we pinpointed consumer misconceptions and developed strategic messaging to improve risk communication. This initiative informed messages across the supply chain, from producers to points of purchase, and empowered industry leaders to address safety concerns effectively. As a result, the campaign improved stakeholder communication strategies, strengthening consumer confidence and market stability
Methodology

Gordon Butte is a pioneer in decision sciences, credited with integrating cutting-edge research into practical management systems for major organizations. His groundbreaking work, recognized with a U.S. patent, bridges complex psychological processes with strategic business applications.
Our Leadership is Committed to Excellence

Mark Roll brings over four decades of expertise in chemical product development and innovation management, with a robust portfolio of U.S. and international patents. His leadership has significantly boosted profitability across diverse chemical sectors, shaping industry standards.
When a major U.S. company’s Pacific division faced challenges in adopting a new corporate vision across 14 culturally diverse countries, CSS stepped in to address the hidden barriers to engagement. By implementing Leadership Dialogue training and a regionally tailored management system, CSS enabled leaders to foster alignment and engagement across diverse teams. The result? Accelerated adoption of the corporate vision and a more unified workforce, driving measurable success across the Asia-Pacific region.
To address recurring flood risks, the U.S. Army Corps of Engineers engaged CSS to enhance its flood risk management strategies. Using expert models and detailed interviews with engineers and planners, CSS uncovered key differences in perspectives and decision-making priorities. These findings informed improved communication strategies and planning frameworks, equipping USACE to better allocate resources and mitigate vulnerabilities.
The U.S. Army Corps of Engineers collaborated with CSS to advance the Engineering With Nature initiative, integrating ecological and engineering practices to create resilient, sustainable infrastructure. Through expert modeling and stakeholder interviews, we uncovered adoption barriers and aligned strategies with environmental and economic objectives. This groundbreaking initiative redefined navigation and flood risk management, setting a new standard for sustainable infrastructure development.
To counter growing concerns about farmed salmon safety, Fisheries and Oceans Canada partnered with CSS to enhance public understanding of aquaculture. Using targeted mental models research with homemakers across Canada, we pinpointed consumer misconceptions and developed strategic messaging to improve risk communication. This initiative informed messages across the supply chain, from producers to points of purchase, and empowered industry leaders to address safety concerns effectively. As a result, the campaign improved stakeholder communication strategies, strengthening consumer confidence and market stability
